Driving Traffic Using ANY Subject

April 21st 2008 by John

Any subject can be used to drive traffic. In the midwest, we recently had an earthquake. In California, that may be a daily occurance, but in the midwest, it rarely happens, so it’s big news. All you have to do is connect the dots for the reader.

I just wrote a post on my SpendingLess101.com blog about the midwest earthquake. You are probably wondering how an earthquake could be related to spending less money. When attempting to tie subjects together, you have to open your mind; thing broadly. You may even need to ask some friends to give you some ideas. As I said in the title, any subject can be used to drive traffic (and, anything can be tied to anything else). Here are some examples of tying two seemingly-unrelated subjects together:

Pizza / Bubbles: Although the .com bubble has burst, a lot of pizza companies are finding additional business through online orders.
Lawn Mower / Baseball: The LawnBoy SuperMax Mower is a revolution to the lawn mowing industry, much like the original lawn mower was to the baseball field.

Just use a little creativity and you can ties subjects together.

Based on what I’ve said, you can now see how earthquakes and spending less money can go together. While it took a while for me to put the two together, once the idea hit, it was so obvious.

Getting to the point, you can see for yourself how I was able to tie these two together.

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© Copyright 2008, John A. Simpson. All Rights Reserved.

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